Designs

The printed Snüs are created with Fraser Lawson’s unique artistic nature photography collection, which he calls ‘Distracturals’.

Each image comes from a moment in nature – from close to home in the green spaces of London but also from gardens across Europe and as far afield as Central America. They are then mirrored and adjusted to symmetrical perfection.

When Snü was looking for its first designs, Frase’s mesmerising Distracturals emerged as the perfect fit. The environmental contaminants that Snü protects its users from – air pollution and now a new virus – ultimately symbolise our detachment from nature, carried on the very air we breathe.

Snü is a comforting, protective cover from the human-built world. Using Distracturals on the first Snüs as the pandemic struck served as a timely reminder that that if we cannot protect our environment – we may have to protect ourselves from it.

Despite this, it was also a time to remember that in difficult times, we can retreat even simply to the thought of nature – and always find something new and fascinating to distract us.

As Fraser himself says – Distracturals are both a beautiful distraction from daily life, and a lesson about the mysteries of nature worth discovering:

“Distractural is a word I thought of when describing the aim of these images – to be distracted by nature. There are times when I’d like to be instantly transported from my current mood, to be mesmerised and calmed by the sight of something familiar yet mysterious that reveals a new facet each time I look at it.

“Mirroring certain photographs I’d taken created symmetrical images resembling faces or animals or a variety of different illusions the longer I looked. So it seemed that by giving natural objects a personality people might be encouraged to stop and give them a second look, and then find more to discover in nature itself.”

– Fraser Lawson